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World Book Day is an annual celebration of authors, illustrators, books and, most importantly, reading.
The international event is now in its seventeenth year and is officially recognised by Unesco as a global initiative, with over 100 countries taking part.
In the UK, a nationwide campaign is held annually on the first Thursday in March, falling on 6 March this year, with the aim of encouraging children to enjoy books and reading.
Quick quizzes about the books by some of the authors taking part this year can be found at World Book Day.
With the support of National Book Tokens, publishers and booksellers, the scheme sends out millions of book vouchers to children and teenagers across the UK. Participating schools also receive resource packs full of ideas, activities and information about how to get the most out of World Book Day.
The voucher can be exchanged for one of eight exclusive, brand new books, which are available at most book shops, or the token can be used to get £1 off any book or audio book costing over £2.99 at a participating store or book club (subject to terms and conditions).