The Design Museum is asking visitors to look at what the woman next to them is saying. Instead of listening to her words, listen to her outfit.
We're always told not to judge a book by its cover, but what someone wears instantly tells you a lot about that person, whether you are taking the information in consciously or not. Unless relegated to a uniform, you choose what you want to wear, you choose the message that you want to send out to people. Are you smart? Are you scruffy? Are you trendy? Are you serious? Are you fun? Are you professional?
In an exhibition running until the 26th April 2015, Women. Fashion. Power explores how women use fashion to define and enhance their position in the world. They will delve into the fashion statements made by twenty-six women, including princesses, models, CEOs, Dames, and designers. Covering a hundred and fifty years of fashion history, you will discover how women such as Dame Vivienne Westwood and Princess Diana have used fashion as a form of self-expression, empowerment and as a way to build a reputation, attract attention, and assert authority.
Tickets to the ninety minute exhibition are £12.40 for adults, £9.30 students, and £6.20 children. It features outfits from each of the women, specifically chosen by them, in which they share their person style and philosophy. There will also be a seven minute, seven screen video installation that Ruth Hogben says 'akes the fashion and removes it from the context of the body. It allows the viewer to focus on what these women wear and the importance of the advice they give, rather than how their figure looks in their clothes. Fashion is not a frivolity, it is an armour. It should be used to elevate rather than disguise oneself.'