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Visit M&M's World

Home > London > Chocolate | Family | Food and Wine | Fun Things To Do | Kids | Shopping
by Joanna Sopylo-Firrisa (subscribe)
Writer by passion, administrator by profession. I check what life brings and turn it into writing.
Published September 3rd 2012
Get to know M&M's and go back to your childhood dreams
M&M's world is worth visiting, even if you're not the biggest fan of colorful candies. You never know when you will become one.

After seeing many posters around London advertising M&M's World in Leicester Square, I finally got there one Friday night. As I entered I was welcomed by M&M's double-decker bus and a chocolate smell sprayed in the air. Even though it was past 9pm when I reached Leicester Square, people were still crowding inside looking for sweets and gadgets with M&M's images. I joined them joyfully looking for some fun and reminiscence of childhood.

The world, which is a four level shop dedicated to colorful sweets, offers them in abundance but I think it would be even more seducing if it offered more interactive attractions, not only things to buy. Such a role seems to be played by M&M's laboratory located on the lowest level, which allows getting a glimpse of the sweets production process and things related to that. Unfortunately, I couldn't get any more of it as at that time it was already closing.

Nevertheless, I enjoyed all the other three levels. They offer more or less similar things, but the lowest one, with the mentioned laboratory, dispensers with M&M's in dozens of colors and real size candies imitating The Beatles on the zebra, is mostly worth seeing. All of the levels are full of sweets, gadgets (from PJ's to kitchen utensils) and M&M's history. I got to know that M&M's were born during WWII and over the last seventy years have been changing shapes and appearance. You'll also find out that there are female and male candies and each color symbolizes a different mood. There are things about which the average consumer of candies doesn't really think.

Such places, similar to fun parks, have something which brings people there, even if they're not fans of a particular brand or activity. M&M's World reminds about childhood. It's full of colors, lets you relax and understand pop culture a bit more. So be careful, even if you're not fan of M&M's you're immediately caught by the atmosphere of shopping and eating.
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Why? Because it's fun and takes you back to childhood times
When: Everyday till midnight, Sundays till 6pm
Phone: 44 (0) 207-025-7171
Where: Leicester Square, London
Cost: no admission fee
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