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Tamworth Augmented Reality Trail

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by Tony Collins (subscribe)
I am a freelance writer specialising mainly in health and education and living in Staffordshire. Find me on Linked In
Published December 15th 2021
See historical characters come to life on town centre trail
People in Tamworth are able to step back in time and follow a new reality trail around the town centre that has just gone 'live'. The Augmented Reality Trail aims to showcase Tamworth's rich history as part of a new initiative to encourage people back to the high street to support the pandemic recovery. The AR trail through the town centre will bring Tamworth's rich heritage to life using augmented reality technology. The new experience follows the successful AR trail launched in Tamworth Castle earlier this year. Tamworth Borough Council commissioned The Peel Entertainment Group to create the trail. People are invited to spend a couple of hours in the fresh air to experience the excitement of the latest technology and journey 'back to the future' and discover the 16 AR locations on the trail. As people explore the streets using the app, they will find themselves faced with some of the town's best-loved historical characters, discovering how Tamworth has continued to thrive through many times of adversity.

Tamworth Augmented Reality Trail
Watch characters pop up on augmented reality trail


To get started download the free App and follow the directions. (Please note some older mobile phones may not be compatible). The app comes with a fully interactive map and guide on how to access each point. Simply follow the map to the correct locations then scan the location with your phone and wait for the magic to happen. Councillor Daniel Cook from Tamworth council said: "We're delighted to launch the new AR Trail that is available to download via a phone app for free, and we hope it will help encourage people back to town safely and explore some key locations of historical interest. The AR trail is just one of the developments we are implementing to draw people back, safely, to support the high street. Times were already tough on the high street and our businesses have faced incredible challenges and will need all our support going forward. We are working with businesses and partners in the coming months on the timing of activities so they can have maximum impact."

Tamworth Augmented Reality Trail
Follow the historic trail to locations including Tamworth Town Hall


Step 1 - Search for 'Tamworth AR trails' in the Google play or Apple app store (whichever you use). Then install the app onto your device (make sure to do this over a secure Wifi connection for a fast download)
Step 2 - Head to the centre of town and open up the app! We recommend starting at St Editha's square.
Step 3 - Follow the prompts and interactive map on the screen to walk to each location.
Step 4 - Once at a location, follow the prompts on the screen. Point your smartphone at the suggested area then watch as the historic location comes to life!
Step 5 - Visit all the locations around the town centre to complete the app.
Step 6 - Post your pictures, selfies and reviews on the Visit Tamworth social media pages.
Or follow further instructions here: www.visittamworth.co.uk/historic-trail
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Why? A chance to step back in time using modern technology
When: Now
Phone: 01827 709618
Where: Tamworth Town Hall, Market Street, Tamworth B79 7LY
Cost: Free
Your Comment
We have the town of Tamworth in New South Wales, Australia, known as the home of country music. A little different from your town but equally as interesting to tourists.
by Gillian Ching (score: 3|3935) 33 days ago
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