Tiger is one of those shops you simply can't pass by without popping in for a browse, as the window display is so appealing. Brightly painted porcelain drawer knobs and mugs printed with strange, other-worldly creatures, jostle alongside bamboo pepper mills and crochet covered stools, luring in even the most faint-hearted.
Inside, a bright treasure trove of goodies awaits your perusal, ranging from quirky games to house- and bathroom wares, stationery, spectacles, USB adaptors and bike accessories. If you prefer monochrome to colour, there are also plenty of black and white goods to take your fancy.
You may have entered Tiger with a view to doing a bit of window shopping only but it is a challenge to leave empty-handed, especially when you catch sight of something you have been meaning to buy for ages. In my case it was a table-top mirror, which came in a lovely turquoise frame that matched my flat's colour scheme, costing £3!
Tiger is a Danish company, which started life in 1995 in Copenhagen. Its ethos is to provide stylish, innovative, value for money products in a pleasant and fun environment. All its goods are priced in whole pounds sterling, so there is no tricky pricing psychology at play, and there is plenty of stuff under £10.
Tiger has plenty of stores in London, including along Tottenham Court Road, Oxford Street and Finchley Road, as well as all over the UK. It also has more than 300 stores in 22 countries worldwide. You can find a store locator on its website, www.tigerstores.co.uk.