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The Voice contestant fronts hard rockin' band
Highly regarded hard rockers The Treatment pay a double visit to the Midlands on their current UK tour. On Friday April 29 they play Birmingham's Asylum 2, then on Friday May 6 they perform at Wolverhampton's Slade Rooms.
Doctor's orders: The Treatment (pic: Robert Gershinson)
The outfit, formed when they were teenagers in Cambridge in 2008, are introducing new vocalist and former Voice contestant Mitchel Emms and guitarist Tao Grey as they promote new studio album, Generation Me.
It's a high-octane record, full of classic rock riffs. For a flavour check out the videos for the album's first two singles, Let It Begin and Backseat Heartbeat.
"We're really excited about the reaction that Generation Me has received from the rock community," says Tao Grey. "This is our strongest album, and we are absolutely stoked about playing the new songs on the UK tour."
Since releasing debut album, This Might Hurt, in 2011, The Treatment have played numerous festivals including Sonisphere, Download and Steelhouse. They have toured extensively with the likes of Alice Cooper, Status Quo's Frantic Four, Steel Panther, Kiss, Motley Crue, Slash, and W.A.S.P.
Second album, Running With The Dogs, followed in 2014. Original vocalist Matt Jones left the band last year but with the recruitment of Mitchel Emms and Tao Grey the line-up is now completed by Tao's brother Tagore Grey (guitar), Dhani Mansworth (drums) and Rick 'Swoggle' Newman (bass).
Bad medicine: The Treatment (pic: Robert Gershinson)
Generation Me was produced by Laurie Mansworth – drummer Dhani's dad – a former rock guitarist who has guided the band's career from the start.
When Matt Jones quit, Dhani spotted Mitchel Emms – a contestant on BBC talent show The Voice -on YouTube. He agreed to audition for the frontman's job, and now he's on the road, rockin' every night.
The 14-date UK Tour concludes on Friday May 13 at London's O2 Academy Islington.
The Treatment's 2016 UK tour dates:
Apr 29: Birmingham, Asylum 2; Apr 30: Cardiff, Clwb Ifor Bach; May 1: Sheffield, Corporation;
May 2: Oxford, O2 Academy 2;
May 4: Portsmouth, Wedgewood Rooms;
May 5: Leeds, The Key Club;
May 6: Wolverhampton, Slade Rooms;
May 7: Stoke-On-Trent, The Sugarmill;
May 9: Newcastle, O2 Academy 2;
May 10: Glasgow Stereo;
May 11: Manchester, Satan's Hollow;
May 12: Nottingham, Rescue Rooms;
May 13: London, O2 Academy Islington.