For years the contemporary visual art movement has been bubbling away, in Leeds, spilling over the surface even, and calling out for a blank canvas where it can be exhibited for all to see. This Autumn sees the re-opening of the 19th Century Tetley Brewery, which has been renovated to house work of contributing artists, which will be transformed into a cultural home for the arty folk of the city.
Exciting stuff, isn't it? Tetley is a beer that was created in West Yorkshire - Leeds - by founder Joshua Tetley, who opened the regional brewery in 1822. The former beer HQ will be a new cultural arts centre for all who live in Leeds, and thus hotspot for tourists, keen to get a look at the local talent.
A Yorkshire menu will be served: local eggs, home-made pies, ploughmans, and cakes amongst the traditional Yorkshire fare, and beer crafted by local brewers, will be on tap in the new cultural hub. It goes without saying that the classic Tetley's beer will be available.
The organisers behind the new slice of cultural pie, are actively using social media to understand what their customers want. Their close-contact with the local community is how they plan on providing locals with what they want. It's certainly a new way of keeping their finger on the residual pulse of what the people want.