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The Ice Bucket Challenge

Home > United Kingdom > Charity | Fundraisers | Quirky | Unusual Things to do
by Bryony Harrison (subscribe)
Freelance writer and poet from London; if you would like to read my poetry, please check out my book, 'Poems on the Page', available from goo.gl/Ta4oAX.
Published September 6th 2014
Put a Freeze to Motor Neurone Disease
the ice bucket challenge
Image fromhttps://www.flickr.com/people/14771153@N04


Over the last few weeks I have been seeing a few people on my Facebook Page mentioning something called the 'Ice Bucket Challenge'. I generally just skimmed past these without much notice. Then last Tuesday, I attended my Young Creative writers' session, and the groups started getting out their phones and sharing videos with one another. Again I heard 'Ice Bucket Challenge' mentioned and I didn't have a clue what they were talking about. Then I saw the videos. Two members from the workshop had filmed themselves getting a bucket of freezing ice cold water thrown over them. Why would anyone do this?

For charity of course.

The Ice Bucket Challenge is a fundraising activity that started off in America as a way to promote awareness for amyotrophic lateral sclerosis and encourage donations towards the ALS Association. Videos were posted on social media and began going viral around July/August.

Now with garnering global attention, the Ice Bucket Challenge migrated to the UK, where people are taking part for the Motor Neurone Disease Association.

The basic idea is simple:

1. Film yourself having ice water thrown over you.
2. Share the video online.
3. Nominate others to take part.
4. If your nominees do not take up the challenge, then they have to donate to MNDA.
5. Alternatively you could just ask someone to sponsor you for doing the challenge.



Most of the videos are pretty standard, but some people have become very creative. Tom from our group did a Breaking Bad parody. There are also loads of 'Ice Bucket Fails', in which stunts have gone wrong.

If you would like to take part then here is what you need:

Essential

1. A video camera/recording device
2. A bucket
3. Ice cold water

Advised

4. Towel
5. Change of clothes
6. Hot drink

Optional

7. MND t-shirt
8. MND poster

Disclaimer: Readers are advised that the Ice Bucket Challenge can be associated with serious injury, and this stunt is only carried out at your own risk.
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When: Anytime
Phone: 01604 611860
Where: Anywhere
Cost: Suggested donation of 5
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