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Tamworth Fairy Trail

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by Tony Collins (subscribe)
I am a freelance writer specialising mainly in health and education and living in Staffordshire. Find me on Linked In
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Get Out And About And Hunt For Hidden Fairy Doors
Fancy something different to do over the festive holidays, or as a New Year resolution?

Then why not take part in a fairy hunt in the Staffordshire market town of Tamworth while also getting some much-needed exercise.

Tamworth Fairy Trail
Join the Tamworth Fairy Trail


Instead of their suggested normal hiding place 'at the bottom of the garden', these fairies can be found by locating their tiny fairy doors hidden within 16 independent shops and businesses dotted throughout Tamworth town centre.

So, anyone finding themselves at a loose end over the holiday period is invited to embark on a magical journey of discovery and follow the new Fairy Trail for the chance to win a bumper load of prizes.

Market Square, Tamworth
Follow the fairy hunt through Tamworth town centre


Special Fairy Trail packs can be picked up from Created in Tamworth in the town's Market Street.

Created in Tamworth is a collective of creative and artistic people in Tamworth with the aim of creating an individual retail experience, including Shabby 2 Bridal Chic, Vintage Makes and Bakes, Rosie Jo Creations, and Taylors Crafts.

Created in Tamworth
Visit Created in Tamworth for entry forms


Each time participants manage to find a fairy door over the next few weeks they will be given a sticker to put on their map.

People who succeed in locating all the doors and stickers must hand their completed forms back in to Created in Tamworth by January 31.

Market Street, Tamworth
Follow the trail down Market Street


Completed forms will then be entered into a prize draw with the chance to win goodies donated by participating shops and businesses.

Prizes include gift vouchers with a combined value of almost 100, gift sets, a hamper, a selfie stick and clutch bag. And, as an added incentive, each fairy bag contains five tokens which can be exchanged for treats in five of the shops along the way.

Pixie's Grotto
Pixie's Grotto in Church Street, Tamworth


The Fairy Trail initiative has been spearheaded by Created in Tamworth tenants Teresa Radcliffe of Vintage Makes and Bakes and Marie Brown of Shabby 2 Bridal Chic, together with Pixie Andrews of Pixie's Grotto in Church Street.

After identifying and signing up independent businesses to take part, the trio took the plans to the Destination Tamworth Town Team which worked with the INTO Tamworth project - funded by the Department of Transport and run by Tamworth Borough Council and Staffordshire County Council - to fund and develop the initiative.

Church Street, Tamworth
Church Street in Tamworth


Tamworth Borough Council Deputy Leader, Coun Rob Pritchard, said: "Our small businesses are vital to the future success of town centres and they need the support of their communities.

"The Fairy Trail is a great way to discover some hidden gems in the town, not to mention the chance to win some great prizes."

For more information visit
www.tamworth.gov.uk/follow-fairy-free-treats-small-business-saturday
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Why? Enjoy A Bit Of Magic By Following Fairy Trail
When: 5 December 2015 to 31 January 2016
Phone: 01827 709709
Where: Tamworth Borough Council, Marmion House, Lichfield Street, Tamworth, Staffordshire B79 7BZ
Cost: Free
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