Instead of their suggested normal hiding place 'at the bottom of the garden', these fairies can be found by locating their tiny fairy doors hidden within 16 independent shops and businesses dotted throughout Tamworth town centre.
So, anyone finding themselves at a loose end over the holiday period is invited to embark on a magical journey of discovery and follow the new Fairy Trail for the chance to win a bumper load of prizes.
Follow the fairy hunt through Tamworth town centre
Special Fairy Trail packs can be picked up from Created in Tamworth in the town's Market Street.
Created in Tamworth is a collective of creative and artistic people in Tamworth with the aim of creating an individual retail experience, including Shabby 2 Bridal Chic, Vintage Makes and Bakes, Rosie Jo Creations, and Taylors Crafts.
Completed forms will then be entered into a prize draw with the chance to win goodies donated by participating shops and businesses.
Prizes include gift vouchers with a combined value of almost £100, gift sets, a hamper, a selfie stick and clutch bag. And, as an added incentive, each fairy bag contains five tokens which can be exchanged for treats in five of the shops along the way.
The Fairy Trail initiative has been spearheaded by Created in Tamworth tenants Teresa Radcliffe of Vintage Makes and Bakes and Marie Brown of Shabby 2 Bridal Chic, together with Pixie Andrews of Pixie's Grotto in Church Street.
After identifying and signing up independent businesses to take part, the trio took the plans to the Destination Tamworth Town Team which worked with the INTO Tamworth project - funded by the Department of Transport and run by Tamworth Borough Council and Staffordshire County Council - to fund and develop the initiative.