If you know me, you understand I have an unparalleled love for frozen yogurt (froyo), irrespective of the weather. It is currently freezingly cold in the UK, and after dinner with friends, I insisted we go for some frozen yogurt because we were in Soho and I'm rarely in Soho on a Thursday evening. It was possibly the best decision we'd (I'd) made because SNOG frozen yogurt is fantastic.
The Soho branch is one of many spread across London, never mind the UK, although SNOG appears to be a London-only exclusive, having never seen it north of Hammersmith.
As we excitedly fell into SNOG around 9pm, our eyes lit up like children in a sweet shop: not only are the wall bright pink, with cute seating, but there's a wide selection of toppings from crushed, mixed and blanched nuts, cacao nibs to jelly sweets, fresh fruit and agave nectar as well as chocolate sauce.
Behind the till is the menu of froyo options; you can choose from blueberry (91 cals per 100g), chocolate (110 cals per 100g), coconut (99 cals per 100g) or natural (100 cals per 100g), (plain) flavours, in sizes small, medium and large. I was feeling greedy, but I knew how generous SNOG was, so I opted for the medium (£3.50), with two toppings of passion fruit and pistachios.
It took me some time to eat my tub of froyo, but my friend ate his in about 10 minutes, so whilst a medium sized tub was more than enough for me, it does depend on your appetite. My friends shared a large one between the two of them, but if you're a fan of froyo I'd go for medium because it is a slightly indulgent portion size that satisfies your sweet tooth without the guilt.
If you're in need of something sweet, around midnight over the weekend, or even up to 1am, SNOG will be there, open and ready to provide you with soft-serve. Between Monday and Thursday this particular branch is open as late as 11pm, but Friday and Saturday it keeps its doors open until 1am.
Froyo in general is a healthy, and typically fat-free snack that is purported to have health benefits. Whether you believe the hype or not, SNOG offers premium, creamy, sweet (but sugar-free), natural frozen yogurt that really hits the spot.