The place has "Lobster Love" emblazoned across its window - and that's what you'll have too should you pop in here for a quick bite, lunch or an early light dinner.
I love lobster, and to be honest, among the people I know i can't think of anyone who doesn't. There's something about that lovely crustacean that makes me salivate just thinking about it. If you feel anyway near the same as I do, I guess you had better get yourself along to Smack.
Now it might sound like a weird name to choose for a food establishment of this type, but you may be interested to note that the name actually refers to the type of boat that goes out into the sea to collect the lobsters, ready for you to consume.
Being that the originators of Smack are also the creators of Burger & Lobster, you can be sure they take their lobster seriously, and indeed try to make sure that the enjoyment of this delicious foodstuff isn't purely in the domain of the rich - making it accessible to all.
So, what can you get now your appetite is whetted? Well, you can have the trademark lobster rolls - juicy lobster in a brioche bun, in a variety of different recipes, or a salad from a variety of options can be chosen. Lobster Chowder is available for those who want something a little more soup style.
Located right in the centre of Soho makes this a destination which is very, very convenient for workers and shoppers alike. After all, a little bit of luxury for a reasonable price is what Soho is all about, isn't it?