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Shwop Drop @ Marks & Spencer

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by Sandra Lawson (subscribe)
To paraphrase Dorothy: 'There is no place like London.' I hope I can convince you of that here. Also check out my blog at and my theatre reviews at
Published April 27th 2012
For some time now Marks and Spencer have been organising One Day Wardrobe Clear-outs in an attempt to encourage customers to recycle unworn clothing. This has been extended to a permanent shwopping experience. You can now bring any unwanted clothing, accessories or bras into a branch of M&S and deposit them in a 'Shwop Drop' box.

This is how it works. Clear out your wardrobes and bring in to your local branch of M&S any items that you no longer want (even if they were bought elsewhere). They will then be resold at festivals, in shops, online or to designers will be able to reuse them. If they aren't suitable for these uses they will reprocessed. The current estimate is that 500,000 tonnes of clothing end up in landfill each year, so just think how you will be helping others, and our planet.

As a small incentive shwopping customers can enter into the weekly prize draw and accrue points every time they participate. Full details are available from Marks and Spencer.

The campaign is being fronted by 'National Treasure' Joanna Lumley, who is well known for her campaign on behalf of the Ghurkhas. If it's good enough for Joanna, it's good enough for the rest of us, so let's go shwopping.
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Why? To help the environment
When: During store opening hours
Where: Marks and Spencer branches across the country
Cost: Free
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