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Published June 26th 2020
Call goes out to shops to 'sell' themselves on camera
A casting call has gone out for shops and other retail businesses across Lichfield and Burntwood in Staffordshire to take part in a special video aimed at enticing shoppers back to the high street. The video is intended to form part of the #ShopSafelyInStaffs initiative which seeks to help traditional shopping centres in towns and cities across the county bounce back after the Covid-19 lockdown. The project is part of a drive by Stoke-on-Trent and Staffordshire Growth Hub, working in partnership with Lichfield District Council, to support residents returning to town centres as government restrictions ease. A montage of 'selfie' style clips from retailers in Lichfield and neighbouring Burntwood will be edited into a one-off showcase, demonstrating how people across the district can #ShopSafelyInStaffs. Those taking part can email their selfie video clip, which should be no more than 30 seconds long, via MailBigFile or WeTransfer to Becky Parker, Stoke-On-Trent and Staffordshire Growth Hub at email@example.com
Retailers invited to join #ShopSafelyinStaffs project
Nicola Kent, Growth Hub manager, said: "We are now in a transition period as lockdown restrictions ease. Businesses across Lichfield and Burntwood have taken steps to ensure their staff and customers are safe and welcoming shoppers back, with a range of protective measures and protocols in place, as well as new business models, such as click/call and collect. To boost confidence and support the local economy, we are now encouraging those businesses which have taken such steps to highlight what they have to offer and demonstrate how we can all #ShopSafelyInStaffs. Staffordshire is an amazing county and it's really important that we support the businesses on our doorstep and keep it local." She added: "We have a dedicated Covid-19 section on the Growth Hub website, which summarises the issues that businesses need to consider and provides up-to-date information and advice to help companies plan their processes throughout the easing of lockdown and beyond. We also have a dedicated team of Growth Hub advisors, who can support businesses during this time."
The #ShopSafelyInStaffs video will help inform shoppers how they can stay safe and support the businesses that trade on their doorstep. A simple guide to creating a 'selfie' video clip for inclusion in the showcase is available online. Councillor Liz Little, Lichfield District Council's Cabinet Member for Major Projects & Economic Development, said: "It's fantastic to see our high streets starting to reopen, and we're really keen to spread the message for everyone to support their local economy and shop local. I am sure the videos will really showcase how much our commercial centres have to offer and reinforce the message that we are back in business, albeit with social distancing measures in place." For further information about the Stoke-on-Trent and Staffordshire Growth Hub go online or call the business helpline on 0300 111 8002.