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Roachford at O2 Academy Birmingham - Interview

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by Andy Coleman (subscribe)
I'm a freelance writer living in Birmingham. I like Classic Rock, 70s pop music, football and interviewing celebrities. Follow me on Twitter: @andycoleman9
Published February 27th 2020
Update March 19th 2020
Roachford's album release date has moved to September 11, 2020. The tour is being rescheduled for later this year.

On the road to showcase new album
Andrew Roachford spent more than 20 years as the driving force behind the band Roachford, whose hits in the late 1980s included Cuddly Toy and Family Man, before joining a relaunched version of Mike and The Mechanics, originally a side project of Genesis bassist Mike Rutherford. Ahead of the release of his new solo album, Twice In A Lifetime, on April 3 and a UK tour that visits Birmingham's O2 Academy on April 4, the 55-year-old Londoner talks about receiving an MBE for services to music, duetting with Beverley Knight, sharing his success with his family and how he hopes The Reverend Al Green will read this interview.

Congratulations on Twice In A Lifetime. When you went into the studio what did you want to achieve?

I actually recorded and released a "covers" album a few years ago called Encore that featured my take on some of my all-time favourite songs by other artists, so on Twice In A Lifetime I wanted to make an album that worked in the same way as Motown and Al Green records. They sound so effortless and uplifting and yet there is a real depth to them and a deep musical sensibility, not too indulgent.

Andrew Roachford, Twice In A Lifetime, O2 Academy Birmingham, Cuddly Toy, Interview

You've been called on for your songwriting skills by the likes of Michael Jackson, Joss Stone and Chaka Khan. Where do you find your songwriting inspiration and how different is the process when you are writing for other artists?

When I'm writing for other artists I try to step into their world and actually try to be them in my thoughts and feelings. It's quite a different process because I'm in that second position as a writer but everything I write is special to me.

Cuddly Toy was such a huge hit in 1988. Do you always feel pressure to write a 'new Cuddly Toy'?

I've never felt pressure to write another Cuddly Toy because I understand that was just a moment in time caught in a snapshot, which resonated with many people for one reason or another. I feel I have since written much better songs and that's all I need to do.

Andrew Roachford, Twice In A Lifetime, O2 Academy Birmingham, Cuddly Toy, Interview

One of the new album's highlights is your duet with Beverley Knight. How did that come about?

I've always been a big fan of Beverley Knight and our paths have crossed many times. She actually did a great cover of Cuddly Toy, so when I had this song called What We Had it was really a no-brainer deciding who should sing the female part. She said yes and when she came to the studio and started singing we knew it was going be special!

Are there other artists you would you like to collaborate with?

I've always dreamed of writing a song for or with Al Green. I've been saying this in interviews for years hoping he would read it and maybe get in touch with me… I'm ready when you are Reverend Al.

You played a live session on the Radio 2 Breakfast show and, as well as your own songs, you played a cover of Human by Rag'n'Bone Man. Why that song?

I was blown away when I first heard that song because it sounded so unique on the radio and Rag'n'Bone Man's big voice has a bluesy vibe which is right up my street.

Andrew Roachford, Twice In A Lifetime, O2 Academy Birmingham, Cuddly Toy, Interview

Radio 2 is playing songs from the new album – the first single, Love Remedy, was recently the most played song on the station. Do you still get a thrill when you hear your music on the radio?

There is something very special about hearing your own song on the radio; it's still such a buzz for me, just in knowing that at that moment people all over the country are listening too. It's something that can never be taken for granted.

In these days of the internet and streaming, is traditional radio play still important to you?

I think that a vast majority of my fans are of a "certain" age and still listen to the radio a lot, so it works well for me when my songs are played on the radio.

You've spent much of the last decade on tour with Mike and The Mechanics. What was that like and how has that impacted you as an artist?

Touring with The Mechanics is such a vibe! We have become mates over the years so it's always fun. Mike has such a great take on making music and I feel I've learnt a lot from working with him live and on the albums. It's made me a better artist.

Andrew Roachford, Twice In A Lifetime, O2 Academy Birmingham, Cuddly Toy, Interview

When planning your own solo shows how do you decide which songs to play?

Choosing the songs for the live set can be tricky but, for me, it's important that the show flows in the right way from start to finish. Having new songs is always a good thing because it keeps the show fresh, but of course you have to drop in some well-known songs or you're asking for trouble!

Earlier this year you were presented with an MBE for your services to music by Anne Princess Royal at Buckingham Palace. What did that mean to you?

The day I got the letter about the MBE I called my mother. She has always supported and encouraged me in my music and I knew how over the moon she would be. I was very shocked and honoured to receive an MBE.

You were accompanied to the Palace by members of your family, including your brother Stephen who has worked with you since the days of Cuddly Toy and is both your manager and guitarist. How do you balance your working and family relationship?

I'm very lucky to have a brother like Stephen. He is a rare breed; we are brothers and best mates, it's lovely to have family on the road, especially when you're as close as we are. And will always be.

Andrew Roachford, Twice In A Lifetime, O2 Academy Birmingham, Cuddly Toy, Interview

You are a musician, songwriter and singer, but perhaps often seen as primarily a singer. How would you like to be known?

I play a few different instruments but I guess I would like to be known as an artist. People like Stevie Wonder, Marvin Gaye, Joni Mitchell and Jimi Hendrix were recognised as true creative people and not just for whatever instrument they played.

You have an interest in astrology and reiki. How do those interests influence your work?

I'm a big believer in things like astrology and reiki healing. I know it's sometimes frowned upon and dismissed by some people but I feel that music can have healing vibrational energy to it. Astrology has often helped me understand aspects of how different musicians I've worked with might approach playing and it makes a lot of sense to me.

What's next for Roachford?

A lot of gigging and touring my new album. And I would eventually write some music for a film... something like Alan Partridge: Alpha Papa 3, maybe!

Roachford 2020 UK tour dates:

March 26: Waterfront, Norwich;
March 27: O2 Ritz, Manchester;
March 28: O2 Academy, Newcastle;
April 2: O2 Academy, Bristol;
April 3: O2 Shepherd's Bush Empire, London;
April 4: O2 Academy, Birmingham;
April 5: Concorde 2, Brighton;
April 10 & 11: Oran Mor, Glasgow.
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Why? Roachford's first major tour in over two years.
When: Touring from March 26, 2020; in Birmingham April 4.
Phone: 0121 622 8250
Where: O2 Academy Birmingham and touring
Cost: From £28.15
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