Rudeboy is a Jamaican colloquial term from the 1960s that refers to a type of street culture with an emphasis on reggae ska, and looking suave.
Photographer, Dean Chalkley and the fashion-industry's creative director, Harris Elliott have come together to collaborate on a project that explores Rudeboy culture in the twenty-first century.
Return of the Rudeboy is a satirical exhibition t Somerset House that runs until the 25th August. It combines a series of portraits, installations, and set pieces with music and styling.
Each subject in the portrait has provided their signature playlist that can be listened to, to capture the spirit of Rudeboy. There will also be a pop-up grooming station on Thursdays and Saturdays, where you can book an appointment to get your hair cut or beard trimmed by a top Rudeboy barber.
Entry is free but there will also be a Babylon film screening for £12 on the 17th June, with a Q&A session.