At the Custard Factory, inside a large, inflatable dome (the UK's second biggest if you're interested), Pink Floyd: The 360 Experience has begun. Having sold out every weekend so far, the show is gaining popularity, and fast.
Traditionally, the cinematic dome has primarily served planetariums exploring the night's sky. But, as Mario Di Maggio (the man who launched Birmingham's Thinktank Planetarium) and his ever enthusiastic business partner Yaz Alexander proves, this is just a scratch on the surface of a creative, exciting and powerful tool. There's so much more to the dome.
The Dome Club's event provides you with a memorising mix of sound and visual that will be right up the street of many. If you're looking for something a little bit different to do on a Friday or Saturday evening, then here's your answer.
Once you've pushed yourself through the inflatable entrance and settled back with your head on a cushion, you begin your journey through stony valleys, outer space and into dancing, psychedelic patterns. The sights and sounds within the auditorium blend together seamlessly and ultimately, become truly captivating. The dome's image is to the floor - entirely surrounding you, it ensures an experience that is entirely out of the ordinary. Through clever optical tricks, at times it feels like you yourself are moving within its belly.
Pink Floyd's powerful yet soothing sound is a brilliant choice to kick off the 360 Experience in Birmingham. Like the dome itself, the music is immersive and absorbing. Fans of the band won't want to miss out on this one!
Yet this is just one idea, the Dome Club concept is open to so many more interpretations and with a vast pool of creative people about, it seems unlikely that this won't spread.
But back to the present: these photos don't do the dome any justice. Sorry everyone, this is one you're going to have to see for yourselves. Click here if you want to book, you certainly won't regret it.