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Outsider Tart

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by Kat Parr Mackintosh (subscribe)
Young and coffee in varying degrees, Kat also says stuff @ThoroughlyMode
Published January 3rd 2011
If the cakes loving reared and crafted at Outsider Tart aren't the best in London then someone had better tell me where I can find better and they better tell me fast! I'm already annoyed with everyone who knew about this treat mecca and didn't think to not just tell me about it, but to drag me there. Even if it is a bit out of the way.

When I finally discovered it on a little corner off Chiswick's main drag, my experience was an excellent one, and not just for the cakes. I was served by one of the guys who owns the place. There are two of them and they're Americans hence outsiders who found that London didn't provide them with the same quality of American style baked goods as they were used to: we're talking things like cakes flavoured with chocolate bars as well as chocolate, and peanut butter as well as peanuts, and marshmallows and meringue ...and of course apple pie like mom makes it. Sorry, I digressd into cake-heaven...

The shop is set up so that there's no glass between you and your wildest sugary desires and there are also no labels on anything, so that you have to talk to the people behind the counter about what they've made that day and what you might like which is a great service experience, even if it means it takes a little longer. Because you know you're going to walk away with the right cake for you, or two or three...

On my first visit there was quite a large selection of brownies - including some blondie varieties but not so many cupcakes as I might have expected from and American bakery this is apparently because "whoopie pies", which are hockey puck sized and shaped cakes with icing between them like a sandwich, are now far more hip. At this stage I'm happy to believe whatever this man tells me about cakes. There was also some impressively sized cakes, cakes that didn't just have two layers, they had three, and a deep dish cheesecake that I later found out was chocolate and hazelnut. Impressive.

Of course the difficulty with a place like this is always making a decision. At this point in time I can personally recommend the pecan bottomed brownies with Kahlua, oatmeal maple cookies, strawberry cheesecake brownies, the cheesecake and the apricot and ginger sausage rolls. Yes, they do savoury as well... And they stock American dry goods if you ever have a hankering for Lucky Charms or Goober Grape.

No desert is really to-die-for, but these ones are to-ride-your-bike-45-minutes-across-London for. At least.
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Why? Definitely one of the top cake shops in London
When: Whenever you need a treat that's worth travelling for
Where: 83 Chiswick High Road Chiswick London W4 2EF, nearest stations Acton Green or Stanford Brook
Cost: Cupcakes and slices from 2.25
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