The NBA is getting in on the buzz of the London Olympics this summer, by bringing a uniquely interactive experience to the centre of London.
Located on the top floor of Jubilee Hall in Covent Garden, the NBA 'house' offers Londoners and visitors to the capital a peek into the world of the NBA. The NBA's arrival in London couldn't have been better timed; with basketball superstars LeBron James and Kobe Bryant going for gold at the London Olympics, there hasn't been a better time to explore the world's premier basketball league.
And there hasn't been a better time for the NBA to bring their product to the masses. For the past few seasons the NBA has brought a number of games to British shores, but due to last season's lockout the Olympics has been the only live basketball here in the UK.
NBA House gives fans an immersive, interactive, hands-on experience which is perfect for Basketball aficionados or those with no prior interaction with, or interest, in the sport. After walking up to the event in a stairway adorned with images of some of the sport's biggest names, visitors are able to meet NBA legends, take part in live shows, purchase official NBA team gear, have their photo taken with the Larry O'Brien Championship trophy, watch a number of NBA team's dancers and much more.
You don't need to be a basketball fanatic to appreciate NBA house, but if you are you certainly won't be disappointed. NBA house is open to the public from now until August 12th and is completely free.