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Montezuma's Chocolate Shop, Spitalfields

Home > London > Gifts | Food and Wine | Chocolate
by Ellie Ross (subscribe)
Freelance travel writer and Policy Adviser for the UK government living in Brixton. View my blog www.my-big-fat-carbon-footprint.blogspot.com for ethical and budget travel inspiration
Published March 4th 2013
One of the best places to buy tasty chocolate in London
Chocolate: women seem to live and die by the stuff, and I am no exception. I used to be able to consume an entire 250g bar of Cadbury's Dairy Milk over the space of one day, but now I like to think that my taste buds have developed a little. Now, Dark Chocolate is my thing. I love the smoothness and cleanness of a piece of 70% minimum cocoa solids chocolate and could quite happily consume an entire bar of Lindt 70% of an evening.

Now that I have conveyed my chocolate authority, I need to tell you all about Montezuma. Montezuma began its life with the main aim of bringing 'chocolate innovation to a boring and staid British chocolate market'. Montezuma's have certainly done that.

Their shop in Spitalfields Market is one of my first destinations I head for on Saturdays. The weekend cannot really begin before I am in possession of a bag of 54% dark chocolate buttons. And these aren't your flimsy Cadbury's chocolate buttons, these are so large and dense that if you threw one at somebody's head you might actually hurt them.

Best of all for me, is that the naturalness and quality of their chocolate is so good that most of it is vegan, and not intentionally so. The taste isn't compromised at all, and I've heard that their creamy milk buttons and slabs of white chocolate are just as good as their dairy-free dark stuff.

Although I always march into the shop knowing exactly what I want to buy (how can you resist sliding your hand into the slide of your satchel or shoulder bag to pull out a chocolate counter or two whilst doing 'serious things' like buying a duvet cover or choosing aubergines? I couldn't get through my weekend without the happiness of placing a button on my tongue and walking around London in a chocolately haze), I love browsing the glass jars too. These thick glass jars display slabs of beautiful chocolate hewn from slabs, and include generous nut scattered ones and spice infused ones to boot.

The bars are also spectacular. The great British pudding range is very exciting: these include Eton Mess, Treacle Tart, Summer Pudding and Apple Crumble. When you can't have the real thing, I'm certain that slipping one of these bars out of your handbag on your way home is a real un-missible treat. My all-time favourite bar is 'Dark with Orange and Geranium' although a close runner up is their selection of 'Sunrise Truffles'-dark chocolate, orange flavoured, vegan truffles.

Montezuma's is exciting, spruce and eminently likeable. I just hope they don't sell out and compromise any of those ethical standards or incredible flavour, because if I was a big investor, I would snap this wonderful chocolate company up in a flash.
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Why? For interesting chocolate choices
When: Opening Times: Mon 1100-1600
Phone: 0207 539 9208
Where: 51 Brushfield Street, Spitalfields, London E1 6AA
Cost: Midrange for good chocolate. £5 for a bar
Your Comment
I love Montezuma's too. Their pudding range is the best. I also like the orange and geranium.
by Bryony Harrison (score: 4|12075) 2084 days ago
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