If you spend any length of time in central London, I'm sure you've already come across people of all ages carrying yellow carrier bags bearing the m&m's trademark. I've found out that these bags all originate at the recently opened m&m's London store, the only one outside the United States. My next discovery was that there is more to m&m's than just multi coloured sweets wrapped around chocolate centres and peanuts. This store is a marketing company's dream. However, this isn't merely a giant sweet shop; the merchandise comprises anything and everything that can be made to resemble a giant, colourful, cuddly m&m, or to seem as if it has anything to do with these sweeties.
Conveniently located in the heart of Leicester Square, the shop is bound to catch the eyes of passersbys, especially children. You can't avoid the colourful display above the entrance, and the mock up of a red London double decker bus just inside the door. Once inside you will find yourself amazed at the display of m&m's merchandise and the assortment of colours throughout the 35,000 square feet spread over the four floors of the building. Among the items for sale are T-shirts, soft toys, gumball machines and jewellery, as well as selections of the sweets themselves. These come either pre-packed in bags or plastic containers, or you can choose your own from the pick and mix selections in the giant cylinders that appear to display all the colours of the rainbow, and then more.
If you're an adult you'll have to visit just for the experience, but make sure you take plenty of money if you're accompanied by children. This is one shop you will definitely not emerge from until you've parted with a fair amount of your cash. The mock grand masters aren't for sale, but practically everything else is.