Four storeys of M&M's merchandise, chocolate, gifts and clothing, M&M's World has it all.
Situated on Leicester Square, we finally happened to be across this massively popular shop on a balmy February night. The entrance is awesome with a London bus and the Union Jack decorated in M&M's. The shop was absolutely packed with customers and the smell of the chocolate is divine.
Down a flight of stairs, you'll find wall to wall and floor to ceiling tubes filled with every colour of M&M's imaginable. Grab a container and fill it to your heart's content, but beware you still have to pay for them and they aren't the cheapest.
Down another flight of stairs and you'll find the cuddlies, my daughter bought the blue M&M soft toy, it was medium sized and cost her £20. She also bought a pen for £4, some earphones for £7 and a blanket which was being offered for £3 - which is a bargain in a shop that is extremely overpriced.