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ME @ Sony

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by Bryony Harrison (subscribe)
Freelance writer and poet from London; if you would like to read my poetry, please check out my book, 'Poems on the Page', available from
Published June 21st 2013
make believe
sony, make, believe, o2, technology

While my dad, friend, and I were waiting for our restaurant to open at the 02, we walked down Entertainment Avenue and saw a 'shop' called ME @ Sony. It is not actually a retail store that you can buy from, but rather a testing ground, where you can interact with all Sony's latest products. Their slogan is 'make. believe', and it gives you the opportunity to immerse yourself in creativity, imagination, and technology. You can feel free to play games, watch TV, and fiddle with their portable handheld devices.

sony, me @ sony, make, believe

The staff were all very friendly and willing to help if you had any questions. One woman gave us a brief introduction to everything that was on display. Taking centre stage was a giant HD television, which was absolutely stunning. I have seen things shown in HD before, but the glossy sparkle coming from this screen was one of the best I have seen.

sony, me @ sony, make, believe, recording studio, music video
Make your own music video.

In the corner there was a recording studio, where you can make your own music video. I watched as a group of teenagers entered the recording room, and appeared on a television screen in front of their friends. I didn't have a go myself, but they looked like they were having a blast.

sony, me @ sony, make, believe, recording studio, computer

While we were there, it was a good chance for my dad's friend to get a feel for tablet devices as he has been thinking about getting an iPad Mini. He first looked at the Sony Xperia, and found himself playing Angry Birds for a good while. He was even more taken with Sony's touchscreen laptop, and began asking prices. Even my dad (who can't find the 'on' button of a computer) was finding his way around, sneaking a look at stamps on ebay while I wasn't looking.

sony, me @ sony, make, believe, recording studio, PlayStation 3

I was more interested in trying out the games, so I picked up a controller and began playing on the PlayStation3. Unfortunately, the demo game was football, which holds no interest for me at all, but when my dad came to have a look, his ineptness with technology became quite beneficial. By randomly pressing buttons, he accidentally exited the game to the PS3 home menu, and I found Sonic All Star Racing Unleashed. This is a game I have been considering buying for my Wii, but was not completely sure on. After a few rounds, I was able to decide that it was definitely worth getting.

The final activity you could try out was the Harry Potter Wonderbook. I was surprised to see this since I thought it was only an Xbox game, but apparently not. I must admit, despite my initial excitement, the game was pretty boring. Think this is because it is aimed at younger children rather than being suitable for adults as well. The but is rather patronising narrator tells you to do things with your book of spells (which is a physical accessory), but all the actions and processes are quite slow - in terms of pacing and storytelling.

ME @ Sony is a brilliant place to be able to try out new products. have fun, and not feel under pressure to buy anything. It allows you to walk away from the experience and think on the matter, and it would love to see more shops like this.
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Why? Test out new products
Where: 02 Arena
Cost: Free
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