Produced by Lichfield District Council's tourism team, the Visit Lichfield guide aims to encourage more visitors to the district by highlighting city and district attractions, events, tours, shops, eateries, visitor accommodation and more.
This year's guide features news about 'The Year of Lunarcy', which celebrates the 250th anniversary of the Lunar Society - an inspirational gathering of leading minds - of which Erasmus Darwin was a member.
Erasmus Darwin House in Lichfield
Lunar Society events include talks, competitions and a Georgian Festival.
Councillor Helen Fisher, Cabinet Member for Leisure & Communications at Lichfield District Council, said: "This is such an exciting year for the district with all the events taking place to celebrate the Lunar Society's 250th anniversary, along with the excitement of welcoming Sir Tom Jones, who will be getting hearts racing in Beacon Park."
Guests line up for the launch of the Lichfield tourism guides
More than 60,000 copies of the Visit Lichfield guide have already been distributed to tourism providers across the country.
Copies of What's On are being sent to local homes and information points around the region. Both publications are available to pick-up from Tourist Information at St Mary's on the Market Square or can be accessed online here.