Sounds like "ice cream extremists" doesn't it? Well there's a reason for that. Intention.
The guys from The Icecreamists don't just want to be pink-and-white-stripey-sundae-glass-squeeky-clean-kiddy-friendly makers of the sweet and creamy stuff. No, they wanna be rock 'n roll rebels of cool cuisine. They're subverting the colour scheme by going black, hot pink and skull motif-y, and they're subverting the usual flavour scheme by going crazy.
Their most controversial flavour is called Baby Gaga, and is made using human milk – like your mama used to make. At first Westminster Council tried to ban it, but The Icecreamists fought back and won. When Lady Gaga threatened to sue them over the name they told her to "go suck on something". They've even crossed swords with the Sex Pistols over their branding, with the Health Department and Pfizer over their original creation, 'The Sex Pistol': which was served with a shot of vanilla flavoured absinth out of a water pistol, and with the Mexican authorities over their ingredients. This is really what happens when good ice cream makers go bad.
Cause, despite all the hype, and the portrait of Hitler in their Covent Garden store with the moustache made of sprinkles, titled 'The Great Lictator', they clearly know their way around an ice cream maker. Well, they do always say that you need to know how to do something properly before you can subvert it. And these guys do, they make everything fresh, from scratch, daily, and while their flavours are often experimental, they're also creative, gastronomic-tastic and frequently delicious.
As you might have guessed already, an ice cream shop this naughty isn't going to serve all virgin creams, quite a few of their ice creams have a liquor kick, and if that's not enough then they also have a cocktail bar. For a taster, they do a Sex, Drugs & Rock and Roll, which is a deeply chocolate affair, the Sex Bomb: fior de latte with citrus scent, ginko bilabo, arginine, guarana and other natural stimulants designed to increase blood flow, a Molotoffee Cocktail: crème de banane Liqueur topped with dulce de leche ice cream and toffee, all insulated under a pillow of soft meringue, then blow torched with rum, and The Cold Sweat, which is packed with chilli, ginger and lemongrass zing.
Whatever you choose it will be served to you in a pseudo fetish style that makes this a good stop off in the evening when you can't decide if you wanna be in a club drinking or at home with a bowl of ice cream.