The relatively new hotel in Birmingham can be described in one word: lush. Sumptuous fittings and set up like a show room. Hotel La Tour (HTL) is luxury at it's peak.
Some don't like the high polished, contemporary nature of new hotels, but I do. Cleanliness is next to Godliness and this place is a spotless city slickers dream. HTL is in the middle of town with the Bullring and all the local amenities a city can offer, making HTL's location near perfect.
The colour scheme is soothing and sexual: cream, granite and light wood give HTL its well earned 4 stars. If appearances were all that mattered, HTL would be a 5 star in my book.
HTL have a variety of rooms from the cheapest 'City Room' (prices vary per night), to the most expensive and luxurious 'Suites' Room.
We stayed in the 'Executive Room' (one 'up' from the City Room), which is a spacious delight: light, airy, yet warm and comfortable. And the room has all of the facilities you would expect of a 5 star, let alone 4 star hotel:
40" Flat screen TV, Luxurious bathroom Tea and coffee facilities (branded and black and herbal teas, and coffee) Fully air conditioned. Coffee and tea making Iron and ironing board, hairdryer.
Proximity door locks: one swipe and you're in, with digital control for Do Not Disturb and Please Service signs.
Touch screen controls for lighting and temperature.
I love touch screen anything. Makes you feel like James Bond.
Bathrooms are the cincher for me when it comes to hotels. If the bathroom meets my standards then I'm sold, and the bathroom at HTL more than matched my expectations.
The bathroom features an anti-steam mirror: it didn't steam up once we'd showered - the devil's in the detail. It's a large walk in rain shower, and they have speakers because everyone loves to listen to music in the shower.
Onto arguably the most important part of a hotel room: the bed. It was big, it was plushy, it was a firm, but squashy mattress with big fluffed pillows that you sink into and make for a restful nights sleep.
There's room service, but we opted against, choosing to go down to the in house restaurant. They serve a delicious breakfast in their superb restaurant that can be described as modern but traditionally 'British'.
HTL have a number of offers on at the moment, in particular they have a Valentines Day package with a set meal from £39 per person, and if you choose to stay the night there's an extra 25% off the bill! There are other offers and special deals you'd be a fool to miss out on. See their website for details.