I'm a recent graduate, writer and poet living and working in Kingston Upon Thames
Source: Holi Festival Of Colours London'
My fascination started with that advert. You might remember it; a man gets multicoloured powder on his new Sony Xperia, so his girlfriend pours water on it to clean it. Now, I'm not sure what that says about the phone, but I know that behind all of that, there was red and blue powder being thrown into the air as the Hindu celebration of Holi was underway, welcoming the season of Spring.
Now it has turned into a festival for Europeans to enjoy. Holi Festival of Colours was founded by Jasper Hellmann, who had visited Delhi in 2011. His idea was to bring this celebration elsewhere, because even though Holi is a religious festival for people of North India, it still holds an important message of change and represents time moving into a brighter and more colourful season of the year.
The first European Holi festival was held in Berlin last year, and it seems London has caught on. It is scheduled to be held at the iconic Battersea Power Station by Vauxhall tube station, which is the perfect location for festivals such as this.
The festival is over two days in early August, Saturday 10th and Sunday 11th, and the first day is already sold out with a full line up including a DJ set by Kele Okereke from Bloc Party and others. The following day still has tickets and a line up is soon to be announced so buy your tickets ASAP.
And if the Sony Xperia advert is anything to go by, don't take your expensive technology or you might end up with more than a powdery face.
You can find more details on the Holi website and check out their Facebook page for news and recent updates about ticket sales and the line up.
The festival runs from Saturday 10th August- Sunday 11th August only.