Bloomsbury, Holborn, and St. Giles are districts with booming business, and Inmidtown is an organisation that plans to keep things that way. Their objective is to keep these areas of London safe, sustainable, and popular with visitors. And what is the best way to attract visitors? First of all you have to provide them with lots of activities to do; second you have to make sure it is affordable. So have they ticked all the boxes?
On the activities front, they have started up GoToMidtown, a seasonal offering of guided walks led by Aly Mir. There are eighty different routes to choose from, and on these tours you will be able to see everything from public execution sites to where The Beatles and Jimi Hendrix made song recordings.
On the affordability front? It's free. I'd say that is check and check. If you would like to go on a free tour, this season runs until the 29th September. The meeting place for tours starting at 10am and 1pm is Holborn Station, while tours 11am, 2pm, and 5.30pm begin from the Information Centre on New Oxford Street.
Pepys Show 13th August, 5.30pm, 1hr 30mins
Samuel Pepys was a seventeenth century naval administrator who acted as Chief Secretary to the Admiralty under King Charles II and King James II. He is famous for his diary entries about life in London during the 1660s. On this walk, you will visit the sites he mentioned and learn about the restoration of the monarchy and the Great Plague.
A Taste of India 15th August, 1pm, 45mins
Visit places associated with Indian history and culture.