Gently Elephant. South London

by Mike Whyte (subscribe)

Can you think of a children's shop with a better name than this? I certainly can't...

It's not just the name that should attract though, as this shop has plenty of surprises inside that will keep both children and adults satisfied.

Initially Gently Elephant started out by selling shoes, but then began to add toys, books, clothes, accessories - even stuff for adults, to create a treasure trove of goods which should keep both parent and child engaged while they're here.

There are things here you might find surprising, as in the gadgets available - what child wouldn't want their own scratch box?

The range has been put together with care and attention - you can tell that the shop owners believe in the products they are selling, and that the range as a whole compliments each other. For this reason, it is probably unlikely you are going to go inside and come out with just one item.

Of course, this shop makes a great place to go for those who are looking for gifts for young ones, or the parents of them. Ever wanted to be an astronaut? You can have the next best thing with an astronaut duvet set, or firefighter if that's what you prefer. All girls want to be princesses, now they can be, with their own duvet cov, or children's play jewelry, which will make them feel just like mum.

With so many more products available, this description just scratches the surface, but it is fair to say that the products are chosen carefully and thought and attention to detail makes this a shop that you will enjoy just as much as your kids do.

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Why? A shop designed for kids, but you will probably like just as much

When: Monday-10am - 5pm, Tuesday-10am - 5pm, Wednesday-10am - 5pm, Thursday-10am - 5pm, Friday-10am - 5pm, Saturday-9am - 5pm, Sunday-10am - 4pm

Phone: 0208 6922881

Website: www.gentlyelephant.co.uk

Where: 169 Brockley Road, London SE4 2RS

Cost: Quality prices for quality goods