I recently visited their Piccadilly branch on 25 Swallow Street, London W1B 4DJ (contact: 020 7734 4040). Situated just off Oxford Street and surrounded by the popular tourist destinations of Bond Street, the Royal Academy of Art, and the National Gallery, as well as being only a short tube ride from Leicester square and Covent Garden, it is the perfect venue. Found beneath a secluded stone archway, the road alone feels somewhat magical and that's before you even get inside. Gaucho's décor is striking. All restaurants have a cow hide wall in varying shades, cow hide chairs and beautiful black tables: it is sumptuous and alluring.
Once inside the service is impeccable; your coats and luggage are stored and when choosing your meal, the waiter brings out a board of steaks, from rib eye to sirloin, providing advice on which marinades and sauces work best with each cut, as well as whether to have them rare or medium. Their meat expertise is second to none, making it ideal for the novices and for those wanting to try something different. As well as their world renowned beef, the menu includes pork, specialist cuts, lamb, as well as an expansive starter and pudding menu.
The menu isn't the cheapest, expect to pay approximately £30 (the cheapest steak is rump at £15.25 for 225g) due to the fact that all sides are charged separate from the meat, and consider the 10% discretionary service charge. Yet I can safely say visiting Gaucho Piccadilly provided me with an unforgettable meal; the Rump steak and peppercorn sauce that I ordered was by far the best I have ever tasted.