This place isn't just an ordinary pub, it used to be my local. Ok, that might not necessarily be a reason for you to go there, but if I tell you about the history of this little pub in the heart of Fitzrovia, I'm sure you'll be sold.
The first thing to mention is that this is a Sam Smith's pub, meaning all the produce in stock comes from the brewery, and because of this, it is a little bit cheaper than your common high street establishments.
Now, the reason why you should go - once inside you will feel there is something a little bit special about the place, maybe it is the aura of all the great people who have frequented the place. Looking at the walls will reveal some of these very people. You will see that the establishment used to be quite a draw for the artists of the day, including some I'm sure you will already know - George Orwell and Dylan Thomas amongst them.
Obviously this puts the time of this popularity to between the 1920's to 1950's - but the pub has been around in different guises for longer than this. It originally opened as the Fitzroy Coffee House in 1883, but soon became a pub, with the name changing to the Fitzroy Tavern in 1919. It even managed to stay open during the Second World War (look for the old advertisement on the wall as to how to get to the Fitzroy during the Blackout.
Fast forward to now, and it is still as popular as ever, especially at weekends. Go there for food, go there for comedy (they have comedy on Wednesdays), or even just a pint - whatever you do, just go there...