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Published December 22nd 2020
New Christmas display competition results in three winners
The winners of a new Festive Windows competition in Tamworth, Staffordshire, have been announced following a joint Facebook and judges' vote. Members of the public chose Tamworth Brewing Company, and its Tamworth Tap pub, in Market Street as their favourite display after thousands of votes were cast on the Visit Tamworth Facebook page. The Tap's winning display featured a model of a microbrewery. However, the competition received such a huge response that Tamworth Borough Council's Arts and Events team decided to award two additional winners - one from a vote by judges patrolling the town centre and another of out-of-town businesses. The Sticky Fingers cafe in King Street won the judges' vote for their traditional Santa festive window scene, while Smith and Ellis Butchers at Masefield Drive emerged victorious from the contest among out of town centre businesses with their festive light display.
The Tamworth Tap won the main public vote via social media
Tamworth Borough Council's Arts and Events team invited all town centre businesses and shops to join in the festive spirit and go all out in decorating their shop windows as part of the competition. The aim was for the town centre to shine and sparkle in all the colours of Christmas, giving families, residents and visitors from surrounding areas more reasons to shop local this yuletide season. A total of 25 business in the town centre registered and six businesses from outside town.
The Mayor of Tamworth, Rosemary Claymore, said: "With Christmas being different this year and so many of the usual festivities and much-loved events not able to take place, it's more important than ever to try and spread some festive spirit. The Festive Windows competition has been an ideal way to give us some much-needed cheer and help support our small town centre businesses by giving people more reason to shop local. We have been overwhelmed with the response and I was delighted to take part as a judge."
The Mayor of Tamworth presents Sticky Fingers cafe with the judges' vote
The judges' walk around town revealed a number of lovely windows from shops that hadn't entered the competition but still helped brighten up the town centre. Added Rosemary: "The decision was very hard. So many creative designs from beautiful flowers, handmade North Pole signs, twinkling lights and trees. We chose Sticky Fingers as our town winner as a small business showcasing a traditional festive scene. Our out-of-town winner was chosen from the images sent to the Visit Tamworth entry page. Well done to Smith and Ellis Butchers for their warming and pretty display. A huge thank you to everyone who took part, it has been so lovely to see our shops lit up and helping to lift our spirits."