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Euroleague Final Four Contest 2013

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For those who prefer baskets with their balls
I have to admit, I didn't used to understand the appeal of basketball. When I first clocked eyes on the sport in the 1980s, I couldn't connect with it.

Perhaps it was a cultural thing, or maybe there was just no room in my brain for yet another sport, such was the importance of football, rugby, cricket and tennis at the time.

But over the years I've grown more fond of it, able to appreciate the skill and dynamism of a game which, to get the most out of it, requires your constant and full attention.

While it hasn't grown enough in popularity to knock the likes of football and rugby off their respective perches and likely never will basketball has nevertheless built up a respectable following in the UK over the years.

In fact, there are now so many UK-based basketball fans that when it came to choosing a venue for the 2013 Turkish Airlines Euroleague Final Four contest in May, London's enormous O2 Arena seemed the obvious choice.

Billed as Europe's premier basketball event, the Final Four contest will be much more than just a fierce battle between Europe's best basketball teams there'll be other things going on including the Nike International Junior Tournament and the EFES Euroleague Awards Ceremony. You'll also find the Devotion Fan Zone, charity events and more.

The Euroleague Final Four contest takes place between the 10th and 12th of May. Fancy a break from the footie? Here's your chance.

[Image: Euroleague]
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Why? It should make a refreshing change from the more mainstream sports.
When: 10th to 12th May, 2013.
Phone: The O2 Arena, Peninsula Square, London SE10 0DX
Where: The O2 Arena, Peninsula Square, London SE10 0DX
Cost: See website for details.
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