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The latest wackiest glowing race set to light-up London
Running is the new dancing... at least that's the idea behind the glowiest fun event that will light-up London on April 26th, the Electric Run. With challenging workouts and hardcore partying, this electrifying even combines the best of fitness, social gatherings, music and celebration.
As the sun goes down, runners - wearing glow sticks, LEDs and other lights - will move through a 5km route, while the beat and a shower of dancing neon lights electrify Wembley Park. Along the run, you'll enter different psychedelic and immersive 'lands' that might feature anything from neon trees, glowing archers, hallucinating cacti and coloured fountains and other lighting effects, as the music plays matching the mood of the lighting elements.
At the finish line, a killer party awaits, with neon trees, glowing archers, glowing beach balls and other lighting effects. Finish your workout by dancing to the beat as DJs mix the latest tunes from the main stage.
The night time run/walk around the Wembley Stadium targets over 17,000 participants and is designed for all ages and levels of fitness. Runners will be entertained prior to the start by Electric Run's dancing mascot Stickman.
The race was launched in the US this year and has attracted 300,000 participants in Chicago, New York, Washington DC, Los Angeles and other US cities. The Electric Run has also hit other prominent international cities, including Sydney, Hong Kong, Canada and Singapore.
The event is the first of three UK Electric Runs with NEC Birmingham hosting on 3 May and Manchester Sports City on 10 May. The race is the brainchild of Dan Hill, who said: "We can't wait to light-up London with the Electric Run. Wembley Park is an iconic location and a fitting place to kick off our UK tour."