Ed's Easy Diner is Selfridge's newest addition, situated on the ground floor and open for business. Ed's is a bright and inviting restaurant that will make you forget that you're in the city centre and take you back to when you were little. Bright red, blue and yellow remind you of your childhood where primary colours were your favourites, and the simple fact that they were new crayons was enough. The seating is also quite awesome: red leather diner-style seats and silver-lined white tables make for a retro experience.
They sell what you might expect of a diner: burgers, fries onion rings, and an array of hot dogs, but Ed's is mostly known for its shakes.
The Shakes are thick, joyous milky drinks that come in a variety of flavours (banana, butterscotch, chocolate, mint, peanut butter, strawberry, and vanilla) and prices (£3.95, £4.25). Their most popular shakes are undoubtedly the Malts that have an extra thickness. Or so they claim. Having sampled many of the malty and malt-free shakes there isn't much difference, except a 30p hike in price. If you're feeling a bit more adventurous try Ed's Alco-Shakes with rum, or Bailey's at £5.15.
Drinks aside, Ed's dishes are yummy; sweet potato fries with a hamburger is finger licking good and the atomic American onion rings and chilli cheesy fries keep Ed's reminiscent of a true American diner. The beef in their burgers also has a 'Farm Assured' seal of approval (bonus). Ed's no fuss, no frills food makes for happy customers, and we always leave full, satisfied, and wishing we were in the cast of Happy Days.
As good as Ed's savoury dishes are they seem to 'do' desserts better. When faced with the dessert menu I always choose the pancakes with the rich chocolate sauce: it is heavenly. A stack of doughy pancakes is served with a jug of hot, chocolate sauce that you could stick a straw in.