It was with a big smile that I agreed to hang out with my brother last night - Why? Well I've just moved back from New York and getting back into the swing of things in gritty old London on a Thursday night felt like a good re-introduction, plus we were going to hang out with his best friends who have been an extended family of hilarious older brothers since I was 10 years old.
As we headed up Bedford Street you could hear the reggae vibes emanating from the tiny shack and that sums it up, DUB JAM is an urban rum shack and its' all about BBQ & Rum! From the Neon sign outside through to the turntable cake stand whizzing around, everything about this place made me smile. The attention to detail is superb with an old surfboard making a standing area and a small collection of low tables with hessian stools the seating area.
Everything has been impassioned with elements of Jamaica from the menu descriptors to the wall graffiti. There are two classic cocktails, a delicious Piña Colada which takes you to far away shores and a real deal Rum punch – it's an Overproof Wray and Nephew delight that gets pumped around the massive sound system above the serving area so it's truly infused with reggae beats courtesy of Trojan records!
The menu is simple, cooked perfectly and served well - a selection of Jerk seasoned meat skewers melt in your mouth, we tried Peppa Pig pork and Jammin' chicken but there are King prawn and halloumi options for non-meat eaters. The beach burgers are served in flat bread and are juicy, we tried the Dub Shack – 28 day aged British beef topped with grilled pineapple and smoked cheese. As the banter descended over the table as typically does when food arrives all you could here was the humming of appreciative groans and some foot tapping reggae.
If you are heading out shopping in Covent Garden this weekend or fancy a small snack before seeing a show go to DUB JAM. It's only 16 covers but it's worth a wait and I really look forward to seeing larger formats or indeed some toe-tapping trucks heading to summer festivals soon.