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'Do The Aethel' Campaign

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by Tony Collins (subscribe)
I am a freelance writer specialising mainly in health and education and living in Staffordshire. Find me on Linked In
Published April 17th 2018
Join social media campaign to support Lady of the Mercians
People living in and around Tamworth in Staffordshire - and the rest of the UK for that matter - are being urged to join a social media campaign dedicated to one of the most powerful and influential women in Anglo-Saxon history in England. This year sees the 100th anniversary of the death of warrior queen Aethelflaed, Tamworth's Lady of the Mercians and the daughter of King Alfred the Great, who died on June 12, 918, having helped drive the Vikings out of much of what is now central England. The centenary of the death of Aethelflaed will be marked with a number of major events across Tamworth, including the much-anticipated unveiling of a new six-metre statue by artist and sculptor Luke Perry on a roundabout near Tamworth Railway Station this spring.

Do The Aethel, Luke Perry
Sculptor Luke Perry demonstrates how to 'Do The Aethel' beside his statue

And to commemorate the homecoming of Aethelflaed's statue, which has been affectionately named 'Our Aethel', Tamworth Borough Council is asking people to join a social media campaign and #DotheAethel. People are being asked to simply take a picture of themselves, or with their friends, replicating the pose of the imposing steel statue currently being completed and then share the photo on social media with the hashtag #DotheAethel. The hope is that the campaign will attract attention across Tamworth and beyond to raise awareness of this formidable female warrior and the part she played in the making of England. The local authority is looking for as many people as possible - individuals, groups, businesses, schools and celebrities - to join the celebrations and 'Do the Aethel', possibly at an interesting event or location.

Do The Aethel
Tamworth Castle staff don costumes to join the campaign

The social media campaign is being launched at the St George's Day festival which is taking place on Saturday 21 April in the grounds of medieval Tamworth Castle. To join in the campaign, people are asked to share their pictures on social media, tagging @VisitTamworth, using #DotheAethel and #Tamworth to help spread the word about the Lady of the Mercians and her rightful place in Anglo-Saxon history around the country and even beyond. Other events marking the anniversary of Aethelflaed's death include the creation of the Mercian Mosaic - Tamworth's biggest ever piece of community art; a major commemorative service at St Editha's Church attended by Bishops, historians, and TV personalities, with VIPs and celebrities; a lecture by historian and broadcaster Michael Wood on the subject of Aethelflaed, a major conference due to be attended by historians and scholars from around the world, and the creation of a commemorative Aethelflaed Ale.

Tamworth Castle
Lady Aethelflaed's existing statue outside Tamworth Castle

For more information about the various events and full instructions on how to #DotheAethel, please visit Further information about the history of Aethelflaed can also be found by visiting
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Why? Social Media Campaign To Commemorate Anglo Saxon Warrior Queen
When: From April 21, 2018
Where: Tamworth Castle, Holloway, Ladybank, Tamworth B79 7NA
Cost: Free
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