Born one day after the outbreak of World War One, Abram Games was a British graphic designer of Jewish descent. His artistic style was based on the belief that the simplest designs create the biggest impact. This went on to be proved when he was recruited as an official World War Two artist.
Games designed one hundred posters on topics of wartime safety and recruitment. Their clear typography conveyed strong messages, and many turned out to be quite controversial. None more so than an ATS propaganda poster from 1941. Nicknamed the 'Blonde Bombshell', it was considered inappropriate because the female servicewoman was wearing too much makeup and far too glamourous. Ironically - and unsurprisingly - the 'Blonde Bombshell' turned out to be the most successful recruitment poster Games ever made.
To celebrate one hundred years since Games's birth, The Jewish Museum is holding an exhibition in his honour. Designing the 20th Century: Life and Work of Abram Games delves into the family archives to explore the artists' immigrant roots, his early freelance work, posters for London Transport Museum, World War Two posters, and later career.
On display until the 5th January 2015, the exhibition will also feature talks, discussions, demonstrations, and workshops. Admission to the museum is £7.50 for adults, £6.50 concessions, and £3.50 children.