Crumbs and Doilies

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"Cupcake Jemma" had become a household word in ours over the summer, with the girls going on about the kind of baked delights that Jemma and her team were taking London by storm with. So, when I said that I didn't mind us going up into Central London and checking out the 'oh-so melt in the mouth-cupcakes', I had two very enthusiastic young girls race me to the front door, right away!

Crumbs and doilies, her flagship store occupies a tiny but tastefully done up corner of a bustling restaurant quarter, just in the heart of Soho.



It is easy to miss the place, which we did the first time and the second time too! In fact, that is why the picture helps and so also the line on their website that says that it is in the cobbled passageway between Kingly court and Beak street. The bill of fare comprises one item really- cupcakes. But they are concocted with a wide variety of flavours and to anyone with a sweet tooth, it must feel like heaven!

Very thoughtfully, they come in 2 sizes- one is a dainty bite-sized portion and the other a slightly larger- muffin kind of size, so, buying the small sizes allows you to taste more of these. For their first round, my two went for buttered popcorn and lemon mess. They arrived in a ceremonious way, reposing on a pretty plate which in turn reposed on the eponymous doily. I sampled a bit of the two before they made short work of the same! It felt light, creamy and just the right amount of sweet (one of the reasons I am not a big fan of sweet stuff is precisely because in the past, I have often had sweetmeats that have been too sweet and made one feel sick).

For their second round, they chose a pistachio and an oreo flavoured one. All of the cupcakes came with this lovely little 'middle' of the actual flavour hidden inside in a molten form. It felt vaguely reminiscent of those Enid Blyton tales where the pixies and elves bake those magical cakes, which when you bite into might either pop in your mouth or each layer tastes completely different from the other .... - you get the idea! The girls wanted to pack one for their Dad too and ended up with a pretty little box.

I am aware that I haven't provided many pictures of the goodies themselves, but never more was the saying more apt - the proof of the pudding is in its eating! My two had polished off those cupcakes in a jiffy and I barely got to sample a bit, let alone photographing them! That said, their website showcases some of their best on their Instagram and gallery page.

I am told that they vary the flavours of the day, every day, so you are always in for a surprise. Orders for cakes and cupcakes are their big-time business. Their head office is in Wandsworth and those wishing to place orders are encouraged to do it online via their website. The shop at Soho is really there to entice passersby into checking out what this quaint, pastel coloured affair is all about!

#bakeries
#baking
#child_friendly
#patisserie
#soho
%wnlondon