Putting gamers in charge of the stores has allowed Chips to survive the onslaught of the supermarkets, Amazon, and digital distribution that has seen the collapse of the biggest video game retailer from our high street - Game.
What Faisal Ali, the franchisee of Chips Chorlton, has done is give gamers what they can't get in HMV or Tesco.
Ali stocks more rare and Japanese titles than anywhere I've seen in Greater Manchester. Franchises such as the Disgaea series, the Valkyria series, and the Arcana Hearts series enlighten the shelves with their striking anime box art.
There's also a large collection of retro games in store, ranging from as far back as the Sega Megadrive and Nintendo NES, up to more recent generations like Playstation2 and GameCube.
If you're the type of gamer who only owns an Xbox360 to play FIFA and Call of Duty, there's nothing in Chips for you, those games still, and always will be, cheaper at the supermarket.
But if you're looking for something a little more authentic, Faisal Ali has got you covered in South Manchester, so go and check it out.