Lobster has recently come into its own. Much of the ilk of the luxe junk-food trend that has been all over London and in particular, a key element of the street-food scene, Burger & Lobster has turned the idea on its head: prime seafood has been taken from the rich and given to the, well, working class. And it's been a roaring success.
Believe the hype because - despite its modest menu selection (beef burgers and lobster) - this particular venue in Soho is somewhere to get excited about.
Situated in Soho; the epicentre of too-cool for school, central London, the restaurant is open until 10 and 11pm Monday to Sunday, so you can enjoy late-night lobster, or a proper burger right up until bed time.
I visited the venue at a more reasonable hour, however, with my sister over the weekend. But, despite me thinking we'd beat the lunch time rush by attending at 3.30pm, but we still had to wait 30 minutes before we could sit at our table. We instead, sat on the stools near the bar and perused the virgin cocktails on the drinks menu.
Once we were seated in the large, woody, plainly decorated restaurant, we were somewhat bemused. There's no menu. Our waitress explained there was no menu because, as the title suggests, they only serve one of the above.
I love straightforward, uncomplicated. Too many dishes on a menu implies confusion and shoddy work; a restauranter doesn't know their market, their cuisine, or what they are doing. Burger and Lobster does away with the fancy and offers three dishes: fresh lobster in a creme fraiche and chives sauce, served in a toasted brioche bun, a 10lb whole lobster, or a cheese and beef burger in a seeded patty.
All dishes come with a (large) portion of skinny fries and a mini salad. The salad seems unnecessary, but I will gladly sing it's praises; it was small, but great. Fresh raddichio, spinach, kale and lambs lettuce were dressed in olive oil, balsamic vinegar, and toasted pine nuts.
I chose the lobster in a brioche bun, whilst my sister chose the beef burger. They were both insanely good; the lobster was thick and meaty.
Burger & Lobster doesn't need to be any more than what is, nor does it pretend to be. It's rare that you can buy lobster for £20, in central London, but the restaurant has paved the way for a new era of food: affordable, luxurious and damn tasty.