In our modern era, anyone with a camera phone appears to be a food critic, a professional photographer, a connoisseur of fine food as they upload expert images of their breakfast, lunch and dinner.
Our tastebuds have become more sophisticated; even though it has taken some time for trends and the general lean towards healthier eating to come full circle and drip into the chain restaurants, society is hungry for a fresh slice of contemporary pie.
Championing the street food trend that has finally landed in Birmingham are the organisers of Brum Yum Yum streetfood market. While BYY are only in their fourth month of providing King's Heath with an alternative dining option, they've gone and taken BYY a step further. Keep your ear to ground and say it in a whisper; the Underground Social is coming.
The location has yet to be revealed, but tickets are available here, so have faith and rest assured that BYY will deliver because they've yet to disappoint.
Ten streetfood crews, live turntablists, beers, cocktails, and a heap of good vibes are what's been promised. If the BYY streetfood market is King's Heath is anything to go by, I've no doubt they will deliver. Every food stall and vendor that manages to secure a place has been great. The atmosphere is electric and the food, as expected, delivers.
People are talking about it on Facebook and Twitter, so join the conversation. The Underground Social is gathering hype, and I'm a part of it.