"Not a problem! cried the brothers, presumably while munching on one of their delicious products. "We'll build it!" And so the village of Bournville was - *ahem* - 'born'.
It soon became something of a utopian society, with the Cadbury brothers keen to give the best possible quality of life to their workers. They built recreation areas, encouraged regular exercise for residents, and commissioned the construction of the Rowheath Park and Pavillion for their workers to enjoy. To this day, Bourneville is described as "one of the nicest places to live in the UK".
Today, Bournville has a population of over 25,000. While the village is now open to residents who do not work for Cadburys, the chocolate-producing giants remain one of the region's largest employers.