"By increasing the amount of cycling in the area Bike North Birmingham will help to improve the environment, the local economy and the health and fitness of local people.
"For Bike week. There'll be loads going on and best of all it's all completely free!"
During the event, families will be able to get Dr Bike MOTs and security marking for their bicycles. They will also be able to sign up for rides in Sutton Park or along Newhall Valley.
There will even be a bike-powered smoothie-maker creating refreshments, plus maps and other information for keen cyclists to take away with them.
BIKE WEEK LAUNCH
The Parade, Sutton Coldfield
14th June - noon - 4pm
For more information on cycling, check out the Bike North website.