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Bias Boutique

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by Tammy Facey (subscribe)
Read. Write. Run.
Published December 17th 2013
Craftsmanship at its best
Bias Boutique: It's as much about coffee as it is about the owner Sheila Butron; there's nothing else like it in South London, and it's somewhat of a boutique.

Think service with a smile, a cup of coffee, and good conversation. Despite the onslaught of the recession, there is a new shopping experience, in the form of new shop Bias.

Bias, shopping, boutique,
Whimsical sign


South London (Greenwich, Soho), is home to a number of geographical traits, but unfortunately with the hustle and bustle, the speed of London, service isn't one of them. That is until now, however. Bias has become popular not merely because of owner Butron's approach to customer service, but also the way in which she interacts with people.

I popped into the store because I was buying my (middle-aged) cousin a birthday present (it's that kind of age group), and to watch owner Sheila, was like watching a pro; she's a natural. Once she'd finished chatting with customers - who seemed more like friends - I got the chance to talk to the lady who seemed to be loving every moment.

Bias is her baby, but also a dream come true. Sheila has been a teacher for the past thirty years, so instead of trying to start a business from fresh she has the kind of experience shop-owners dream of.

Bias, shopping, boutique,
Quirky footwear


The shop has a following of loyal local mothers and students possibly because the goods are a mish mash of accessories, note books, and gifts, as well as clothes, shoes, and bags.

Children and husbands are catered for too; there's a comfy seat and a stack of newspapers, plus books and a blackboard. When it's quiet, the shop owner reads them a story, whilst mothers browse.

Everything stocked is designed in the UK, so locals are able to enjoy the true taste of British fashion.

Bias, shopping, boutique,
Recycled bee


It's certainly one of a kind, and you won't find service like it outside of Glossop. Okay you might, but the sheer level of service, as well as style is unbeatable this side of town.

I live for stores like these, not merely because of the decorative purposes, but because you can see how much the owners care. I have yet to find a store of this style or substance in Birmingham, let alone in the big smog.

Pop in, and see if you're as taken with the store as I was. You might even walk away with a gift for your cousin, brother, or friend who is a fan of the kitsch and creative.
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Why? Individually distinctive gifts
When: 9am - 5pm Monday - Saturday
Phone: 01604 627400
Where: Just off Market Square
Cost: Prices start from £4.50
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