The UK's largest Black music festival - BASS Festival - makes its annual return to Birmingham where emerging artists are given the chance to show the city what they've got. Expect excited crowds, and an energy that comes with new artists who are ready to entertain.
Sharing their talent among the newbies will be a number of local and national radio hosts including the undeniable Prince of R'n'B; BBC 1XTRA's DJ Ronnie Herrel, as well as the StayFresh label which boasts a list of successful musical artists.
Fresh talent doesn't go unnoticed, and that is what BASS Festival is all about. BF provides artists, who have yet to break into the industry, with a platform and exposes them to a larger audience than they've yet encountered.
It's basically a taste of things to come, for both the artists and the crowd. The said performer gets the chance to perform for a live crowd, and you, the audience, are privy to the new music that will soon be on the radio. And hey, you can say you heard it first.
In conjunction with BASS Festival, Punch Records have helped launch a new radio station; whine your waist to the drum 'n' bass, arch your back to the R'n'B, and skank out when the DJ drops the beat. It's big, bad and heavy. I'm not talking about an underground radio station, but BASS FM, the new radio station which is part of the month long BASS Festival that is coming to the city.
The 'newest black radio station', launches on the 2nd of June. Tune in, or get down to the launch because they've managed to get R'n'B superstar Keyshia Cole to come and show her support.
If you're a fan of Keyshia's music then tune in because this is a Birmingham first and she'll be talking about her new music, but mostly how she feels about young, unsigned artists in the music industry.
That's what's so exciting about the launch, it's a cool but modest affair for young people. Think of local talent being showcased through an accessible medium. And let's face it, we all love music. Underground doesn't have to mean literal, so let's enjoy the tunes coming out of a new station that is doing more than scratch the surface.