Back pain gets everyone sooner or later. It can come when you're young, old, first thing in the morning, last thing at night, while sitting at a desk or standing in the shower.
At best it's like a dull persistent ache, at worst it can be like a small explosion in your spine, leaving you doubled up in pain and hardly able to put one foot in front of the other.
The key to avoiding back pain is good posture. A decent chair and mattress will also go a long way to limiting your chances of suffering from severe back pain.
But hey, don't listen to me, I'm not a qualified expert. Whether you suffer from an occasional twinge in your lumbar region or something more worrying, you should seriously consider a visit to The Back Pain Show taking place at Olympia in West Kensington in February.
The Back Pain Show is a wonderful chance for you to meet leading health consultants and doctors with up-to-date knowledge about how to avoid back pain, and how to treat and manage it if it's already an issue for you.
You'll have the chance to experience new products and treatments, and learn useful and effective exercises. There'll also be tips and advice on the best kind of massage therapies for your back.
The really great news is that you can enter the exhibition for free if you register online beforehand, otherwise you'll need to pay £10 on the door.
A visit to The Back Pain Show could mark the beginning of the end for your troubled back and lead the way to a more comfortable life.