Freelance writer and wanderer always on the lookout for quirky activities that take you off the beaten track.
Published December 2nd 2011
Just like a good heart, a good brioche these days is hard to find. Luckily the Euphorium Bakery is here with its range of mouth-watering, iconic breads and pastries. Can breads and pastries be described as iconic? I don't know, but The Euphorium sure makes it seem like a possibility.
From your first bite into one of their buttery almond croissants, you'll be hooked. They make everything from scratch every day and only use seasonal, locally British-sourced ingredients. You won't find a stale bagel or tasteless tart here! There's also always a new "bread of the day" to try and free samples on their counter to nibble at.
Once upon a time I used to trek out of my way to their Islington store, just to get my hands of some of the nicest and freshest bakery products in town, but now there is seven stores throughout London including Belsize Park, Covent Garden and Queensway.
While popping in for a loaf of sourdough, rye bread or organic ciabatta is all good and dandy, you will probably be tempted to stay a little longer thanks to the welcoming and cosy fit outs. My favourite is the 79 Upper Street store, with its comfortable downstairs area and upstairs communal benches or tables tucked away in corners. It's perfect for sharing a pot of tea with a loved one or reading a good book with a side of quiche.
No matter how busy the bakery gets (and I've seen it with a line out the door on several occasions) the people that work there are always kind and courteous and treat your individual order like it's the most important part of their day. In a city where considerate staff are sometimes hard to come by, it's a refreshing take on customer service. They can recommend a loaf depending on your needs and won't snort when you ask for a second Bramley apple tart (one is never enough).
After munching on a Euphorium Bakery baguette, you'll probably end up putting table manners aside and greedily licking the crumbs from your plate. Don't be ashamed, I won't blame you from not wanting to waste a morsel! And with that gratuity, I'll leave you to discover the goodness yourself.